Builder
& Remodeler July, 2004
Mayor Michael Bloomberg Launches Arverne by the Sea
in the Rockaways for Beechwood & Benjamin

Beechwood's Les Lerner & Mike Dubb thank
Mayor Bloomberg
with Alvin Benjamin |
Story
& Photos By Denis Sheahan
For the second time in 30 months, The Beechwood and Benjamin
Organizations were able to enlist the mayors of New York City to
promote Arverne by the Sea, a huge housing development in Rockaway.
In December, 2001, Beechwood and Benjamin executives were at City
Hall in New York City as Mayor Rudolf Giuliani announced the start
of the estimated $400 million project. In May of this year, Mayor
Michael Bloomberg officially opened the project at a ribbon-cutting
ceremony as hundreds of guests looked on.
The ceremony attracted politicians from throughout the city, especially
the Borough of Queens where Averne is located. This time, however,
the project is well underway as the first residents moved into a
new house thus certifying the launch. The ceremony had the trappings
of a block party as a local high school band played music to celebrate
the event.

Queens Borough President Helen
Marshall, Les Lerner, Councilman James Sanders, new tenant
Wanda Jones-Robinson, Mike Dubb and Mayor Bloomberg |
When
completed, Arverne by the Sea wil include 2,300 residential units
in a mix of one- and two-family homes, mid-rise rental apartment
buildings and condminiums, over 250,000 square feet of retail space,
a YMCA, school, transportation center, and ten acres of parkland.
Benjamin Beechwood, LLC, the development team, paid the city $8.3
million for the land and expects to spend another $100 million on
infrastructure, community facilities and amenities.
Purchase
prices for the first 27 homes being celebrated today ranged from
$395,000 to $495,000. They sold through a lottery that gives preference
to Queens District 14 residents. Eight buyers currently reside in
Queens District 14; five, in other parts of Queens; eight, in other
boroughs; and six, in the metropolitan area. Queens Borough President
Helen Marshall, Housing Preservation & Development (HPD) Commissioner
Shaun Donovan, Benjamin-Beechwood, LLC, community and business leaders,
and buyers of new two-family homes along Shorefront Parkway and
Beach 73rd St. joined the Mayor for the ribbon cutting ceremony.

At City Hall in December 201
Mayor Giuliani announces the launch of Arverne by the Sea
with Les Lerner and Mike Dubb |
"Today
ends 40 years of dashed hopes and deferred dreams for the Arverne
community, and it opens a bright new chapter in the future of the
Rockaways as we see the first fruits of a successful collaberation
among goverment, the private sector, and the residents of the Rockaways,"
said Mayor Bloomberg. "These new homes in Arverne, and plans
for thousands more, constitute a major element of our adminstration's
$3 billion housing plan initiative to finance the consrtuction or
rehabilitation fo 65,000 units of affordable housing in all five
boroughs by 2008, which will mean homes for almost 200,000 New Yorkers.
We welcome and congratulate the first homebuyers to their new beachfront
homes at Arverne by the Sea."
"Today we see the future of Rockaway. " said Queens Borough
President Helen Marshall. "After a generation of hopes and
promises, these homes are proof that the renaissance of the Rockaways
ahas finally begun. It will continue to flourish with thousands
of new homes, recreational and retail facilities and a great natural
resource - the beloved beaches of Rockaway. Arverne by the Sea provides
attractive quality housing with the Atlantic Ocean for a front porch.
"

Councilman Joseph
Addabbo, Jr., Les Lerner, Assemblywoman Audry Pfeffer and
Mike Dub |
As
part of the second phase of construction, another 121 two-family
homes are already underway. HPD expects to issue a request for Proposals
for the redevelopment of the 47 acre East End section of the Arverne
Urban Renewal Area at the end of the year, which will add up to
1,500 units of mixed income housing and approximately 600,000 square
feet of commercial and retail space. An additional 200 housing units
are planned for Water's Edge, bringing the total of new City sponsored
homes in the Arverne urban renewal area to up to 4,010.

The Lerner family of son ,
Matthew, doughters Carrie and Michele and wife Faith |
During
the first half of the twentieth century, Rockaways was an affluent
beach resort, but through the 1950's the area declined until 308
acres along the shoreline were designated an Urban Renewal Area
in 1964 and eventually cleared by city-sponsored demolition. After
a number of unsatisfactory attempts to redevelop the acreage, in
1998 HPD, the Queens Borough President and Community Board 14 formed
the Averne Working Comittee and produced a "concept plan"
that became the basis for a Request for Proposal. Benjamin-Beechwood,
LLC, a joint venture between two experienced builder/developers,
Benjamin Development Co. and the Beechwood ORganization, was designated
by HPD in 2000 as the developer through the competive RFP process.
"This project isabout the rebirth of a community with very
special natural resources," said The Benjamin Organization
President Alvin Benjamin. "For me, it is also a very personal
experience as it si a homecoming to a place where I spent summers
as a child. We are very proud of the dynamic leadership of Mayor
Bloomberg. His visions has been a very important part of the success
of this project."

Queens Borough President
Helen Marshal |
"We
also thank the award wining firm of Ehrenkrantz Eckstut & Kuhn,
the master planners and design architects of this beautiful community
and HPD for their guidance," said Les Lerner of The Beechwood
Organization. "With careful planning and community participation,
Averne by the Seais now the premier residential housing community
in New York City." "After my husband died, I thought I
should make a change and buy something, but I didn't wnat to leave
the community wher I'd put down my roots ," said community
resident, Susan Locke, publisher of the Local newspaper, The Wave,
who has been renting on the Rockaway Pennisula since 1975. "I
looked, but anything affordable needed so much work, and I didn't
want to give up my ocean views. Then along came Averne by the Sea.
Many of the buyers from outside Queens Community Board 14 have spent
time on the Rockaways and its waterfront. Wanda Jones Robinson who
escorted the Mayor on a tour of her new home, remembers, "My
husband and I taught both our sons how to ride their two-wheelers
on that boardwalk. We detached the training wheels almost directly
across from where we'll be living."
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