Builder & Remodeler July, 2004
Mayor Michael Bloomberg Launches Arverne by the Sea in the Rockaways for Beechwood & Benjamin


Beechwood's Les Lerner & Mike Dubb thank Mayor Bloomberg
with Alvin Benjamin

Story & Photos By Denis Sheahan
For the second time in 30 months, The Beechwood and Benjamin Organizations were able to enlist the mayors of New York City to promote Arverne by the Sea, a huge housing development in Rockaway. In December, 2001, Beechwood and Benjamin executives were at City Hall in New York City as Mayor Rudolf Giuliani announced the start of the estimated $400 million project. In May of this year, Mayor Michael Bloomberg officially opened the project at a ribbon-cutting ceremony as hundreds of guests looked on.

The ceremony attracted politicians from throughout the city, especially the Borough of Queens where Averne is located. This time, however, the project is well underway as the first residents moved into a new house thus certifying the launch. The ceremony had the trappings of a block party as a local high school band played music to celebrate the event.


Queens Borough President Helen Marshall, Les Lerner, Councilman James Sanders, new tenant Wanda Jones-Robinson, Mike Dubb and Mayor Bloomberg

When completed, Arverne by the Sea wil include 2,300 residential units in a mix of one- and two-family homes, mid-rise rental apartment buildings and condminiums, over 250,000 square feet of retail space, a YMCA, school, transportation center, and ten acres of parkland. Benjamin Beechwood, LLC, the development team, paid the city $8.3 million for the land and expects to spend another $100 million on infrastructure, community facilities and amenities.

Purchase prices for the first 27 homes being celebrated today ranged from $395,000 to $495,000. They sold through a lottery that gives preference to Queens District 14 residents. Eight buyers currently reside in Queens District 14; five, in other parts of Queens; eight, in other boroughs; and six, in the metropolitan area. Queens Borough President Helen Marshall, Housing Preservation & Development (HPD) Commissioner Shaun Donovan, Benjamin-Beechwood, LLC, community and business leaders, and buyers of new two-family homes along Shorefront Parkway and Beach 73rd St. joined the Mayor for the ribbon cutting ceremony.


At City Hall in December 201 Mayor Giuliani announces the launch of Arverne by the Sea with Les Lerner and Mike Dubb

"Today ends 40 years of dashed hopes and deferred dreams for the Arverne community, and it opens a bright new chapter in the future of the Rockaways as we see the first fruits of a successful collaberation among goverment, the private sector, and the residents of the Rockaways," said Mayor Bloomberg. "These new homes in Arverne, and plans for thousands more, constitute a major element of our adminstration's $3 billion housing plan initiative to finance the consrtuction or rehabilitation fo 65,000 units of affordable housing in all five boroughs by 2008, which will mean homes for almost 200,000 New Yorkers. We welcome and congratulate the first homebuyers to their new beachfront homes at Arverne by the Sea."

"Today we see the future of Rockaway. " said Queens Borough President Helen Marshall. "After a generation of hopes and promises, these homes are proof that the renaissance of the Rockaways ahas finally begun. It will continue to flourish with thousands of new homes, recreational and retail facilities and a great natural resource - the beloved beaches of Rockaway. Arverne by the Sea provides attractive quality housing with the Atlantic Ocean for a front porch. "


Councilman Joseph Addabbo, Jr., Les Lerner, Assemblywoman Audry Pfeffer and Mike Dub

As part of the second phase of construction, another 121 two-family homes are already underway. HPD expects to issue a request for Proposals for the redevelopment of the 47 acre East End section of the Arverne Urban Renewal Area at the end of the year, which will add up to 1,500 units of mixed income housing and approximately 600,000 square feet of commercial and retail space. An additional 200 housing units are planned for Water's Edge, bringing the total of new City sponsored homes in the Arverne urban renewal area to up to 4,010.


The Lerner family of son , Matthew, doughters Carrie and Michele and wife Faith

During the first half of the twentieth century, Rockaways was an affluent beach resort, but through the 1950's the area declined until 308 acres along the shoreline were designated an Urban Renewal Area in 1964 and eventually cleared by city-sponsored demolition. After a number of unsatisfactory attempts to redevelop the acreage, in 1998 HPD, the Queens Borough President and Community Board 14 formed the Averne Working Comittee and produced a "concept plan" that became the basis for a Request for Proposal. Benjamin-Beechwood, LLC, a joint venture between two experienced builder/developers, Benjamin Development Co. and the Beechwood ORganization, was designated by HPD in 2000 as the developer through the competive RFP process.

"This project isabout the rebirth of a community with very special natural resources," said The Benjamin Organization President Alvin Benjamin. "For me, it is also a very personal experience as it si a homecoming to a place where I spent summers as a child. We are very proud of the dynamic leadership of Mayor Bloomberg. His visions has been a very important part of the success of this project."


Queens Borough President
Helen Marshal

"We also thank the award wining firm of Ehrenkrantz Eckstut & Kuhn, the master planners and design architects of this beautiful community and HPD for their guidance," said Les Lerner of The Beechwood Organization. "With careful planning and community participation, Averne by the Seais now the premier residential housing community in New York City." "After my husband died, I thought I should make a change and buy something, but I didn't wnat to leave the community wher I'd put down my roots ," said community resident, Susan Locke, publisher of the Local newspaper, The Wave, who has been renting on the Rockaway Pennisula since 1975. "I looked, but anything affordable needed so much work, and I didn't want to give up my ocean views. Then along came Averne by the Sea.

Many of the buyers from outside Queens Community Board 14 have spent time on the Rockaways and its waterfront. Wanda Jones Robinson who escorted the Mayor on a tour of her new home, remembers, "My husband and I taught both our sons how to ride their two-wheelers on that boardwalk. We detached the training wheels almost directly across from where we'll be living."


Local high
school band

Housing Comissioner
Shaun Donavan


Dave Lebowitz, Kent Katter of Benjamin
and Brian Herz of Sterling floors


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